MSMManinder Singh Marwah
ProfileExpertiseSelected WorkCareerContact

Technology & Digital Transformation Leader

Maninder Singh Marwah

Turning business complexity into connected operations.

Enterprise and banking operations, business platforms, product ownership, data and automation — connecting business needs with practical technology delivery.

Selected Work Career Profile
Areas of practiceBusiness / delivery / continuity

Business → Technology → Operations

01

Enterprise operations

Continuity & coordination

02

Platforms & product

Requirements & ownership

03

Data & intelligence

Reporting & reconciliation

04

Automation

Connected workflows

Business needs connected to practical technology delivery
Profile

Business understanding. Operational discipline.

My career began in networking and financial services, before moving into enterprise technology operations at TCS. Supporting APAC banking operations for ING Wholesale Bank brought a focus on service continuity, incident coordination and dependable daily delivery.

At JUSTO, that operational foundation informs my work across business platforms, product ownership and automation. I connect business requirements with platform decisions, coordinate stakeholders and vendors, and guide delivery through QA, UAT and adoption.

Alongside my employment, independent ventures through Mani Infotech and teaching at Vani Academy bring the same focus to small businesses and students: practical solutions, clear explanations and knowledge that people can use.

How I work

  1. 01

    Understand the operation

    Start with business needs and everyday constraints.

  2. 02

    Shape the platform

    Translate requirements into workflows and priorities.

  3. 03

    Govern delivery

    Coordinate stakeholders, QA and UAT.

  4. 04

    Enable adoption

    Support rollout, documentation and knowledge transfer.

Expertise

Six areas of capability

Where business priorities, operations and technology meet across my roles and ventures.

01

Technology Leadership & Transformation

Aligning business priorities with technology choices, and keeping delivery governed from requirement to adoption.

  • —Business–technology alignment as Senior Manager · Tech Lead at JUSTO
  • —Stakeholder and vendor coordination
  • —Delivery governance, QA and UAT sign-off
02

Enterprise & Banking Operations

Running dependable daily operations for regulated banking environments where continuity matters.

  • —APAC technology operations for ING Wholesale Bank at TCS
  • —Production support, monitoring and batch dependencies
  • —Incident coordination, shift handovers and continuity
03

Business Platforms & Product Ownership

Owning business platforms end to end — what they should do, who uses them, and how they are adopted.

  • —Project Manthan — enterprise CRM & sales operations at JUSTO
  • —Requirements, role design and integrations
  • —QA/UAT coordination and adoption
04

Automation, AI & Communication Systems

Connecting ticketing, messaging, telephony and APIs into practical workflows that teams use every day.

  • —Built: WhatsApp group ticketing bot and sales WhatsApp flows
  • —Telephony × CRM integration coordination
  • —Product work on AI calling and multi-channel campaign tooling
05

Data & Operational Intelligence

Giving management a trustworthy view of operations through reporting and reconciliation.

  • —MIS and sales reporting
  • —Reconciliation and regulatory reporting support at TCS
  • —Data validation and data quality checks
06

Entrepreneurship & Knowledge Leadership

Building independent ventures and passing knowledge on through teaching and documentation.

  • —Mani Infotech — IT services & digital marketing
  • —Independent products such as Mani Leads (in development)
  • —Co-founder and IT lecturer at Vani Academy; SOPs and documentation

Selected Work

Work across banking, platforms, automation and education

Explore the business context, decisions and delivery approach behind selected work.

01

Employment · TCS · 2016 – 2023

Enterprise & APAC Banking Operations

Shift Lead, then Business Process Lead, supporting APAC technology operations for ING Wholesale Bank.

  • Production support
  • Monitoring
  • Incident coordination
Conceptual workflow illustration
  1. 01

    Dependencies

    Batch · network · reports

  2. 02

    Monitor

    Services & alerts

  3. 03

    Respond

    Incident coordination

  4. 04

    Handover

    Shift continuity

Business context
A wholesale bank's APAC operations depend on batch processing, branch connectivity, regulatory reports and data-centre services running on schedule every day.
Scope of work
GBS batch processing, branch network monitoring (WhatsUp Gold, HPSIM), RRP regulatory reports, PCREC P&L reconciliation, Equinix Singapore data-centre operations, backups and secure file transfer.
Approach
Shift supervision, incident management, batch dependency coordination, alert triage, SLA tracking and structured shift handover documentation.
Operational value
Continuous, well-documented production services across shifts and regions.
02

Employment · JUSTO RealFintech · 2023 – present

Project Manthan — Enterprise CRM & Sales Operations

Technology and product ownership across JUSTO's CRM and sales operations platform.

  • Product ownership
  • CRM
  • Integrations
Conceptual workflow illustration
  1. 01

    Roles

    Sales · partners · management

  2. 02

    Workflows

    Lead lifecycle

  3. 03

    Integrations

    Telephony · HR · messaging

  4. 04

    Reporting

    Sales & MIS

Business context
Real-estate sales teams needed one lead lifecycle covering capture, channel-partner mapping, walk-ins, follow-ups and reporting, instead of disconnected tools.
Scope of work
Product direction, requirements, role and access design, integrations (telephony, HR and messaging), the sales mobile app, QA/UAT and rollout.
Approach
Translating sales workflows into requirements, coordinating stakeholders and vendors, governing releases through QA and UAT, and supporting adoption.
Operational value
A single operating model for sales and a consistent MIS view for management.
03

Built work at JUSTO

Operational Automation & Communication Workflows

WhatsApp ticketing and sales messaging flows, plus telephony–CRM coordination.

  • WhatsApp automation
  • Telephony
  • APIs
Conceptual workflow illustration
  1. 01

    Request

    In-channel intake

  2. 02

    Triage

    Categorise & route

  3. 03

    Ticket

    ID & record

  4. 04

    Status

    Track progress

  5. 05

    Escalation

    Coordinate response

Business context
Support requests were scattered across WhatsApp groups, and call activity was disconnected from CRM records.
Scope of work
ManiBot group ticketing (ticket IDs, Sheets log, status commands, working-hours logic), four WhatsApp sales flows (lead generation, churning, EOI booking, re-engagement), and telephony call-log integration with CRM.
Approach
Mapping the operational process first, then automating it in the channel teams already used, with QA on status and data flows.
Operational value
Requests created, tracked and resolved in-channel, with calls connected to leads.
04

Independent venture · Mani Infotech

Independent Products & Digital Services

IT services, digital marketing and self-initiated products for small businesses.

  • Entrepreneurship
  • SaaS design
  • Digital marketing
Conceptual workflow illustration
  1. 01

    Discover

    Business requirements

  2. 02

    Build

    Services & products

  3. 03

    Iterate

    Review & refine

  4. 04

    Support

    Documentation & care

Ongoing review Requirements

Business context
Small businesses need practical IT, web and marketing support without enterprise overhead.
Scope of work
Mani Infotech services (web development, Meta/Google ads, Workspace/365, automation consulting); Mani Leads multi-tenant CRM (in development); GST invoice & quote generator (built); AI calling studio (concept).
Approach
Applying enterprise delivery habits — requirements, QA, documentation — at small-business scale.
Operational value
A practical portfolio of services and products, each shown with its current stage.
05

Co-founder · Vani Academy · 2023 – present

Teaching & Knowledge Enablement

Junior-college IT coaching (FYJC & SYJC), alongside earlier IT lecturing.

  • Teaching
  • Curriculum
  • Documentation
Conceptual workflow illustration
  1. 01

    Explain

    Clear fundamentals

  2. 02

    Practice

    Applied coursework

  3. 03

    Feedback

    Review understanding

  4. 04

    Document

    Structured material

Knowledge transfer · Coursework & documentation

Business context
Students need clear fundamentals and structured material to succeed in IT coursework.
Scope of work
Curriculum design, lesson planning, teaching and a Google Workspace-based learning setup.
Approach
Explaining technical concepts plainly — the same skill used for SOPs, handovers and training at work.
Operational value
A parallel commitment to education and knowledge transfer.
Career

A career grounded in operations

From networking and financial services to business platforms, with independent ventures and teaching alongside.

Business platforms & technology leadership

Current employment

  1. Aug 2023 – Present · Mumbai · Hybrid

    Senior Manager · Tech Lead — JUSTO RealFintech Ltd

    End-to-end ownership of JUSTO pre-sales automation platform. Built 4-flow WhatsApp bots (Lead Gen, Churning, EOI Booking, Re-engagement), GRE walk-in workflow, ManiBot ticketing, Mani Leads CRM SaaS (10 modules), AI voice calling (Bolna + Sarvam + Gemini).

Enterprise operations & financial services

Employment · most recent first

  1. Jan 2019 – Aug 2023 · Mumbai

    Business Process Lead — TCS (ING Wholesale Bank)

    Daily APAC tech ops for ING. GBS batch processing (3,000+ txns/day), 11-branch network monitoring on WUG/HPSIM, RRP regulatory reports (MAS, HKMA, BSP), PCREC P&L reconciliation, Equinix SG DC, NetBackup LTO5, IPSwitch MoveIt SFTP, Citrix VDI, TCX/TACL/MS SQL.

  2. Jan 2016 – Jan 2019 · Mumbai MMR

    Shift Lead — TCS (Production Support)

    Shift supervision for APAC banking ops. Incident management, batch job coordination, server alert triage, SLA tracking, shift handover documentation.

  3. Jul 2012 – Dec 2014 · Mumbai

    Process Associate — TCS (Citibank UK Mortgages)

    Citibank UK / Future Mortgages Ltd — end-to-end UK mortgage application servicing, customer queries, payment adjustments, account management, regulatory familiarity.

  4. Sep 2010 – Dec 2011 · Mumbai

    Associate — Syntel (now Atos) · Custody Ops

    Barclays & State Street custody ops — securities holding, trade processing (equities, fixed income, derivatives), FX positions, SWIFT/CHAPS/RTGS payments, Bloomberg Terminal, NAV support.

  5. Apr 2010 – Sep 2010 · Mumbai MMR

    Installation Engineer — Tikona Infinet

    Wireless broadband installs, CPE setup, networking & signal optimization. First role in tech — foundation of hardware & networking expertise.

Independent ventures & teaching

Parallel commitments · dates overlap with employment

  1. Dec 2023 – Present · Mira Bhayandar · Hybrid

    Co-Founder · IT Lecturer — Vani Academy

    Co-founded junior-college coaching for IT (FYJC & SYJC). Curriculum design, lesson planning, Google Workspace LMS — education as a parallel social commitment.

  2. Jun 2020 – Jan 2022 · Mira Bhayandar · Freelance

    Founder — A1 Online Store

    Founded and operated an online retail venture during COVID — product sourcing, catalog, social commerce on Instagram & WhatsApp, fulfillment and customer service.

Archive

Product & project archive

A wider catalogue of employment platforms, independent products and concepts, each with its current status.

Show product catalogue
Enterprise

JUSTO — Pre-Sales Automation

Full-stack pre-sales platform for real estate: 15+ channel lead capture, AI scoring, GRE assignment, EOI, CP portal & MIS.

In Development

Mani Leads CRM — Multi-Tenant SaaS

Premium CRM SaaS with 10 modules — Pre-Sales, GRE, Field, Reporting, Post-Booking, Collections, Stamp Duty, CP Brokerage & Incentives.

Built

ManiBot — WhatsApp Ticketing

Group ticketing bot — JTM-XXXX IDs, Sheets log, status commands, working-hours logic, Gemini AI categorization (Phase 2).

Built

Justo Bot Automation — 4 Flows

EOI Booking, Lead Gen, Lead Churning & Re-engagement flows for real estate sales journeys on WhatsApp.

Live

Sales CRM (Real Estate Edition)

Leads, walk-ins, CP mapping, role matrix, reports, custom fields.

Live

Sales Mobile App

Tasks, leads, appointments, CP meetings, walk-ins, MIS — mobile-first.

Concept

AI Calling Studio

Outbound voice bots — intent capture, lead scoring, transcript analytics, CRM push.

In Development

Campaign Manager (CPaaS)

Bulk WhatsApp, SMS, RCS, IVR & voice campaigns — templates, CTAs, wallet, reports.

Built

Invoice & Quote Generator

GST-compliant invoicing — 6 templates, UPI QR, auto-save, PDF export, quote→invoice conversion.

Live

Pre-sales / Lead Mgmt

Lead routing, qualification, telephony hooks, KEKA & CRM sync.

Internal

QA Command Pack

Role-based test cases, API tests, release hygiene, sign-off workflow.

Internal

IT Ops Toolkit

Workspace, DNS, hosting, Cloudflare, hardware support, backup monitoring.

Active Business

Mani Infotech — IT & Digital Marketing

IT services, web dev, Meta/Google ads, branding, Workspace/365, automation consulting for Indian SMBs.

Earlier workflow simulationsScripted illustrations, not live integrations.
Credentials

Education & Certifications

MBA — IT, Product & Operations Mgmt
Certified Scrum Master
Lean Six Sigma — Green Belt
Python · MIS · Data Analytics
Technical stackTools across the delivery surface
Product & SaaS
ReactTypeScriptTailwindNode.jsSupabaseLovable AIn8nRailwayVercelAirtablePWA
AI · Voice · Bots
WhatsApp Business APIBaileysTwilioElevenLabsDeepgramSarvam AI (Saarika/Bulbul)Bolna AIGemini APIOpenAI
Enterprise IT (TCS)
HPSIMWhatsUp Gold (WUG)Citrix VDINetBackupIPSwitch MoveIt SFTPLTO5 TapeEquinix Singapore DCWindows / LinuxBatch Scripting
Banking Systems
GBSTACL (Tandem)MS SQL ServerTCXBloomberg TerminalSWIFT / CHAPS / RTGSDTCCRRPPCREC
Data & Automation
PythonSQLVBScriptMIS reportingAPI orchestrationProcess automation
Cloud & Infra
CloudflareGoDaddy DNScPanelInfinityFreeGoogle WorkspaceMicrosoft 365Backup & monitoring
Digital Marketing
Meta Ads ManagerGoogle AdsGoogle AnalyticsSemrushCanva ProWordPressMailchimpZapierMake.com
Process & Delivery
JIRAAgile / ScrumLean Six SigmaUAT / QASOPsPMI-ACP
Get In Touch

Let's build the next system together.

From CRM rollouts to AI workflows — if there's a business problem worth automating, I'd love to talk.

mackrox777@gmail.com
@mackrox777
Mumbai, India
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© 2026 Maninder Singh Marwah — Mani. Digital Systems.

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Maninder Singh Marwah

Technology & Digital Transformation Leader

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